To help further describe your digital persona, consider a few adjectives and statements that describe how you want to be perceived by customers.
These insights can help ensure that your digital persona accurately reflects your company and resonates with your customers. All of these may inform it but, put simply, your digital persona is a guidepost for your company’s online communications with your customers.Īn important preliminary step is to use focus groups, customer insight surveys or other market research tools to understand how your online presence is currently perceived by your audience. It’s not your brand, product positioning or messaging it’s not your logo, color palette or type treatment and it’s definitely not your mission, vision or values. It shapes what you want your customers to think, feel and believe about your business.
It reflects your style, attitude and personality. You may already have a brand or company persona, but a digital-specific persona allows you to define how you want to be represented across online communication channels.Ī digital persona represents your company, brand or product as though it were a person. To create and sustain strong customer relationships, you need to know who you are as a company and how you want your customers to experience and interact with your business or product online. Here we’ll explore what a digital persona is and how it can elevate your organization’s online marketing. When you (and businesses ) begin to see this, you can shape your digital self around this changing workforce.Īndrew believes that when you allow your digital persona to morph between private, public, and inside the organization, there will be broken rules but more human interaction.A solid digital strategy begins with establishing a company-based digital persona. Sharing your life online and being a consumer/seller in the gig economy is not going anywhere. Of course, it’s helpful to be attached to a brand that already has a following, but you’re still growing your own brand while you’re renting your time to that employer.
No matter what, we’re all building our personal brands. Never forget that your employer doesn’t own you. WHEN YOU WORK FOR A COMPANY AND YOU WANT TO GROW YOUR DIGITAL FOOTPRINT…
We both believe that the nature of work is changing, especially as technology continues to lead our lives and as Millennials begin to speak their voices in the professional world. THIS EPISODE IS PERFECT FOR… believers of Andrew’s motto: “if you want to get digital, you have to be digital”.Īndrew and I live in the thought leadership space and share similar viewpoints on innovation and disruption. If you’re interested in any of these topics then it’s worth investing 30 minutes to listen. We covered a lot of ground in this episode, including social selling, personal brand (inside large and small companies), digital eminence and the future of work.